Apple

In ToTheMoon, Apple is the company the hosts admire as a device maker and keep testing as an AI player. The question hardly changes from episode to episode: does Apple need to be first in models when it controls the phone, the watch, the photos and the habits of its users, and does its culture of the perfect device become a brake once models change faster than a hardware cycle.

In 2024 the channel followed Apple's entry into AI almost in real time. In episode 007 the hosts reasoned that the company could not simply add another chat to the iPhone and would hardly accept depending on someone else's model in its main interface; episode 011 named privacy through Private Cloud Compute as the real bet. After the September presentation, episode 023 carried the verdict that Apple was no longer an innovator, yet in the same conversation the hosts noted that switching away is too inconvenient for most people, so Apple Intelligence only needs to become a natural layer over everyday life. Episode 025 described the beta as raw.

By 2025 the assessment had cooled. Episode 062 called the new features, live call translation and Hold Assistant, useful but not what people expect from the company, and episode 075 noted that at the iPhone 17 event Apple barely mentioned AI after the previous year's unprepared bet. In 2026, episode 093 examined Siri's move to Gemini through the question of where user data is processed and who answers for a mistake, and episode 147 read Apple's lawsuit against OpenAI and former employees as a fight over teams and accumulated know-how rather than models alone.