Do not commission development—build it yourself in Codex or Claude Code
47 episodes in 12 months · 53 total · first in April 2024
Not being a programmer, I build websites, CRM, analytics and infrastructure myself through Codex and Claude Code. My website was made entirely by me and the editorial team, without a single programmer. What used to take a team and months now takes hours or days.
So do not write an abstract spec for a contractor—open Codex or Claude Code and do it yourself. Simple things get done so fast that not trying is a mistake for any entrepreneur, marketer or manager.
Happening now. I already work this way: my website was made entirely by me and the editorial team without a single programmer (No. 148, August 2026), and in No. 159 (September 2026) I advise moving 50–70% of work tasks into Codex.
Where to start
Take one of your routine tasks and build a tool for it in Codex or Claude Code.
Before writing a spec for a contractor, try doing it yourself: a website, a CRM, a report, an internal service.
This is not about huge systems: you cannot rebuild the whole Amazon or Ozon admin panel this way, but a single feature, a standalone system or a small app—you can.
“…but to make a separate function, or make some separate, a separate card, or make, well, a separate independent system, or even a small application, like I made an app for Mac, for the connection sensor.”
When I said it
Quotes
“Tanya, I think the first programmer he hires in his life won't be a real one but exactly this kind of AI one.”
“And my whole current site runs in a system in which I've never had a single programmer. It's all made by me and my editorial team…”
“I mean, at some point, I don’t know, marketing departments will stop ordering this from developers and will do it themselves. Sales will stop ordering this from developers and will start doing it themselves.”
“And for business, look, these are the things when you start doing many processes yourselves and migrate such a notion as development. Today a huge number of companies are looking for people who understand artificial intelligence and can program something for you, looking for people who know how to implement various projects in artificial intelligence. I want to tell you this: it's a losing proposition.”