AI Will Buy and Haggle for Us. What Will Become of Humans in Such a World?
Does the system become more efficient when AI agents shop, haggle and complain for us, or are we building a construction in which people stop interacting normally with each other?
OpenAI is testing Sponsored Agents: after you click an ad in ChatGPT, a conversation starts with the advertiser's AI representative. Meta, according to a post by Nikita Bier, is launching Muse to haggle for the user on Facebook Marketplace, and Bier predicts that prices will fall and the trade mechanism will break. Ilnar Shafigullin is sure bots will appear on both sides and the haggling will be built into the price; the host thinks that with bots on both sides the system degrades. Examples: a ten-round Roblox captcha that neither he nor his ten-year-old son could pass; Bier's instruction to extract refunds from Amazon all the way to a million dollars; Lufthansa's reply on X with ten million views; and Amazon, which does not let you sort goods by price. The second half covers the new ChatGPT Voice with plugins in Live and limits from three to fifteen hours a day, Gemini Live and Voice in Claude as interpreters in China, Opus 5, which built nonsense for half a day, and Claude Code Projects with parallel tasks.
What to watch for
Key takeaways
We are moving quite fast toward a situation where artificial intelligence works on one side and artificial intelligence works on the other too: shopping, advertising, support and negotiations are changing right now. The host poses the episode's question: is the system becoming more efficient, or are we gradually building a construction in which people stop interacting normally with each other at all? In parallel, the ChatGPT voice has been heavily updated, a new way of working has arrived in Claude, and in one week an enormous number of things appeared again that change how we use artificial intelligence.
Ads inside ChatGPT are shown to free users and already bring in a decent amount of money, but this is only the beginning. The new format is Sponsored Agents: after you click an ad, a separate conversation starts with the advertiser's AI representative, which answers what the company is and what goods and services it has. The host has just received such a reply from a company that services houses nearby: there are many requests, please talk to our AI agent. He no longer reacts to such things, they simply do not interest him, and whether advertising will work through an AI agent that writes to you right to your face is unclear.
Nikita Bier, formerly of Grok and xAI, wrote that Meta traded its users for artificial intelligence and the hype around it. In his version, the team that built Muse released a supposedly super-cool agentic model that 'handles your tasks', a slogan everyone has been using for the last year and a half or two. Two clans collided at Facebook: the AI clan, big, powerful and earning fabulous money, and the people who build the marketplace. Facebook Marketplace is a very strong system in America where people list and sell goods; the Russian analogue is probably Avito.
The idea: a user asks Muse to query six, ten or fifty listings, find the right table or camera and haggle for it. Bier wrote that this leads to only one thing: prices go down, sellers get unhappy, and the trade mechanism breaks from the inside. It rests on psychology: many people do not want to haggle, are afraid to write, cannot write to fifty sellers at once. An agent writes on one side, while on the other people have to answer and bargain. Zuckerberg allegedly let it through, and the headline said he had sold the people and destroyed a whole business. Such cases look harmless, but they can destroy lives.
Ilnar is sure nothing dramatic will happen: there will be no situation with bots on one side and people on the other, bots will appear on the other side too, or the system will be rolled back. If bots keep offering to buy your table for twenty or thirty dollars less, you will get your own bot: 'No, the price is listed, if you need it, buy it.' The marketplace generates a lot of money for Facebook, so it will all come down to something workable: the haggling will be built into the price in advance, and the deal will happen when it suits both sides, just as now, only preceded by a few exchanges between chatbots.
Fighting bots is pointless: modern systems get past captchas. The host's children have Roblox accounts; he went in to change the limits, had forgotten the password and ran into a new captcha, where little figures have to be matched to pictures ten times in a row with every answer correct. After two or three attempts he gave up and told the kids to restore the password themselves; his ten-year-old son could not do it either. Roblox will lose users, but introduced this because the system is attacked by bots that pass any test. There will be no cheap mass captchas able to tell a human apart.
Nikita Bier's fresh post on X is an instruction to a computer: find every purchase on Amazon, call the manufacturer, say you are not satisfied, request a refund, threaten a review, find the CEO's phone number, repeat the same for purchases that never happened, generate a receipt if asked, and do not stop until you have earned a million dollars. It is madness, the host says, but this is exactly what will happen in the world once AI agents are plugged in everywhere. It reminds Ilnar of the film known in Russian as 'Desperate Con Women': the scheme will work in America for a while but will quickly die down.
A man sent a complaint to Lufthansa, got no answer and wrote on X; Lufthansa replied asking why he was writing there too if he had already been told the issue would not be resolved: ten million views and an apology. Whether a human or a bot wrote it is unclear. When a bot is on one side and a human on the other, the system collapses; when bots are on both sides, it degrades into a non-working construction, since agents cannot yet negotiate en masse even among themselves. Everyone is after an advantage, seller and buyer alike: Amazon does not even let you sort goods from cheap to expensive, otherwise the other sellers would die.
ChatGPT has several voice modes: the standard one, a mode that looks at pictures, video and the desktop, and GPT Live with real-time conversation. On the day of recording, Live learned to connect services: the plugins work on the web, in the mobile apps and in Work. Limits were announced: in the $200 Pro tier, unlimited; in the $100 Pro, fifteen hours a day; in Plus and Go, three hours; ads are shown in Free and Go. The host himself talks little, but a friend in France was so struck by the voice during two hours in a car that he was ready to buy a subscription just for it.
In China, Ilnar communicates through Google Translate and asks why not use ChatGPT as a nearly simultaneous interpreter; Tatiana did this in China three months ago and it helped a lot. The host advises testing all three: Gemini Live with extended thinking talks, reasons and performs actions, ChatGPT Voice is reportedly better in quality and does not lose the conversation, but when GPT-6 Pro is chosen for search it gets confused and cannot run parallel chats, while Voice in Claude works with Opus and Sonnet in a more sequential rhythm: it listens, thinks, answers.
OpenAI and GitHub, according to loud headlines, want to introduce a work-evaluation system, measuring AI use not in tokens but in the quality of the result; in the host's opinion that is as far away as the Moon. His own problem: when the Fable limit ran out, he switched tasks to Opus 5, which built such nonsense for half a day that he had to go back to Fable and ask it to roll everything back. He already has a series of such cases where changing the model led to a catastrophic result. Tatiana sees the same in ordinary chats, in reports and research: the systems periodically work very strangely, and the race goes on.
New Projects have arrived in Claude Code: a project has one common goal and several parallel tasks, it unites repositories, environments and connections, and the tasks run in their own branches. Managed division of labour is exactly what the voice discussion was about: the host would be ready to pay several thousand dollars a month for a system that analysed his work and chats and reported on them during the day by voice or message. Anthropic claims that tens of thousands of agents are building code, and at the same time says that a hundred agents cannot agree among themselves.
What this episode is about
The ToTheMoon episode opens with a formula we are moving toward quite fast, in Alexander Volchek's words: artificial intelligence works on one side of a deal and artificial intelligence works on the other. Shopping, advertising, support and negotiations are changing right now, and the episode's question is whether the system becomes more efficient or people gradually stop interacting normally with each other. Among the week's news: Anthropic's letter claiming that Opus 5.5 is cheaper than the previous Opus and no worse than Fable, raised limits, the new Voice, and GPT-6 Astra, Sol and Luna, released right after the previous episode.
The first story is advertising. OpenAI is testing Sponsored Agents: ads are shown to free users, and after a click a separate conversation starts with the advertiser's AI representative, which tells you about the company, its goods and services. Tatiana Tsvetkova sees no ads yet, she is only invited to tests. The host gives a fresh example: a company servicing houses nearby replied to his letter by suggesting he talk to its AI agent, and he no longer reacts to such things, they simply do not interest him.
The second story is a post by Nikita Bier, formerly of Grok and xAI, saying that Meta traded its users for AI hype. The team that built Muse released an 'agentic' model that handles your tasks and proposed letting it haggle for the user on Facebook Marketplace: query ten or fifty listings, find a table or a camera and bargain for me. According to Bier this leads to falling prices, unhappy sellers and the destruction of a trade mechanism that rests on psychology: many people are afraid to haggle and cannot write to fifty sellers at once. Ilnar Shafigullin is sure nothing will happen: bots will appear on both sides or the system will be rolled back, the haggling will be built into the price, and deals will happen when they suit both sides, just after a few chatbot exchanges. The host sees an upside too, an agent can surface your listing among fifty pages, but believes that once you know an agent is writing, the story becomes lifeless, while human trade is chaotic and that is where its life is.
Fighting bots is pointless: captchas get bypassed. The host tells how he failed the new ten-round Roblox captcha with little figures on pictures, and his ten-year-old son failed too; Roblox will lose users, but it is under attack by modern bots. Next comes Bier's instruction to a computer: find all purchases on Amazon, demand refunds, find the CEO's phone, repeat for purchases that never happened, generate a receipt and do not stop until a million dollars. It reminds Ilnar of the film known in Russian as 'Desperate Con Women', and he thinks the scheme will die out fast; the host calls it insane manipulation that will hit ordinary sellers. The Lufthansa story, a reply to a customer on X seen ten million times, shows that with a bot on one side the system collapses and with bots on both sides it degrades; Amazon does not even let you sort goods by price so as not to kill sellers; Uber refunds after four rounds of 'call the manager'. Such a tweet will not work, but people already use bots everywhere, and something works.
The second half is about voice. ChatGPT has three voice modes: standard, the one with pictures and video, and real-time GPT Live, which on the day of recording gained plugins on the web, in the mobile apps and in Work. Limits: unlimited in the $200 Pro tier, which has not appeared yet, fifteen hours in the $100 Pro, three hours in Plus and Go; ads are shown in Free and Go. The host talks to the voice little but recalls a friend in France stunned by how it speaks; the voice irritates Tatiana, yet she admits we underestimate Voice. Ilnar in China communicates through Google Translate and wants to try ChatGPT as an interpreter; Tatiana did so three months ago and it helped a lot. The host suggests testing all three: Gemini Live with extended thinking, ChatGPT Voice, better in quality but confused when GPT-6 Pro is chosen for search, and Voice in Claude with its more sequential rhythm.
The finale is about models and tools. The host considers a work-evaluation system from OpenAI and GitHub a matter of the distant future and describes his own problem simply: when the Fable limit ran out he switched to Opus 5, which built nonsense for half a day that had to be rolled back. The new Claude Code Projects, one goal, parallel tasks in their own branches, a staged rollout to Pro and Max, he links to the dream of a system managing many chats, for which he would pay several thousand dollars a month. The next episode comes out after OpenAI Dev Day, where Sasha Mashrabov of Higgsfield will speak; by the editorial team's poll more than thirty percent of viewers have not even tried Astra, and the zoo of three voice models only complicates the choice, while the mainstream world has not yet bought even the twenty-dollar version.
The episode's value is that it translates the fashionable idea 'the agent will do everything for you' into the language of consequences: while an agent haggles or complains on one side, a human answers on the other and the system collapses, and once bots are on both sides it degrades into a non-working construction. The hosts' argument is honest: Ilnar sees a market that will find parity, Alexander sees the people subtracted from that market. The second half shows the same problem with voice and models: there are now more tools than time to understand them, and the question 'why humans?' already sounds like a question about the users themselves.
Episode transcript
The episode is in Russian; below is an English reading guide to the transcript (the full EN transcript is a machine translation). Voice matching applied to 99 segments: 99 identified, 0 mixed, 0 probable, and 0 unresolved.
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