Your Goal in Business: How to Define It and Scale Your Business

Main subjects

An entrepreneur's strategy and decisionsThe goal of a businessLoveThe Next Step systemDecisions, action, and self-sabotageLove, help, and rescuing others

Main threads of the conversation

• 00:00Episode: the main business goal
• 00:46What the “next step” means and how to understand what it requires
• 02:15My partnership with Andrey Rogachev, creator of Pyaterochka
• 04:25Businesspeople's fundamental problem
• 04:38Another example from experience
• 05:48People can't formulate a clear goal
• 08:35Case studies: Equium, Atlanty, Club 500
• 11:39The Like company case
• 14:19Do you know your goal? Join the comments!
• 16:10Defining goals and situations where agreement is impossible

Claims made here

Individual claims identified in the material: who said them, when, and what kind of thought they express. Each timestamp opens that point in the video.

• 00:00

  Today I'll explain the most important thing everyone actually needs to sit down and do in their business right now.

  Alexander Volchekrecommendationprinciple

• 01:12

  The biggest question I've always asked myself, the one that has always concerned me—and probably the hardest thing to do—is how to see the best possible next step right now to reach the goal or result I need.

  Alexander Volchekrecommendationdefinition

• 02:04

  Today I'll explain the most important thing everyone actually needs to sit down and do in their business right now.

  Alexander Volchekrecommendationprinciple

• 07:31

  If you simply want an additional source of money, use what you already have.

  Alexander Volchekcauserecommendation

• 10:18

  Perhaps one of Yandex Practicum's fundamental goals was simply to create a leader in this field.

  Alexander Volchekrecommendationdefinition

• 10:57

  One company is working toward a high valuation, which requires a strong internal structure.

  Alexander Volchekcauserecommendationdefinition

• 12:17

  In these examples, it's always important to see the underlying goal: what's fundamental and important.

  Alexander Volchekrecommendationprinciple

• 13:35

  It immediately removes thousands of mistaken hypotheses, thoughts, stories, conflicts, details—anything.

  Alexander Volchekdefinition

• 17:35

  The better someone understands the company's main goal and the strategies and principles for achieving it, the more precisely they can take the right next step.

  Alexander Volchekrecommendationdefinitioncomparison

• 17:53

  If you hit a wall, you may be at a point where you need to reconsider the goal, change the strategy and principles, or recognize that the outcome is unattainable.

  Alexander Volchekcauserecommendationdefinition