How to Find Growth Opportunities for Yourself and Your Business

Main subjects

Growth opportunitiesPersonal development and inner supportTCThe clientTimeLoveGeekBrains

Main threads of the conversation

• 00:00Growth drivers in business
• 00:52What should you do to grow a business?
• 03:24Business Molodost, GeekBrains, and the education business
• 04:36A methodology for growth drivers: calculating unit economics
• 09:16The next growth driver
• 11:45How to grow through marketing: how we did it at GeekBrains
• 14:10PR: reaching the right target audience
• 15:53“The whole world buys from me”: how to find your customers
• 20:16“Let's just put money in”: should you do that?
• 23:06What to do after writing down your growth drivers
• 28:41Focusing on the right goals: how to avoid wasting time

Claims made here

Individual claims identified in the material: who said them, when, and what kind of thought they express. Each timestamp opens that point in the video.

• 01:04

  What do you do when you need to make a decision in your business—whether you're a hired director or an owner—about how to scale, how to find the drivers of growth that will bring your business to the goal you need?

  Alexander Volchek

• 03:20

  We'll go through this in depth using an education business as an example, because I have extensive experience in education. I once owned and spent a great deal of time managing Business Molodost, one of the largest training companies in the Russian-speaking market.

  Alexander Volchekcause

• 16:47

  We don't operate in every state, because each state—not to mention the need for licenses in each state for different types of activity…

  Alexander Volchekcause

• 17:48

  They say that because the internet exists now, because everything is online, what difference does it make? If I make an online product, supposedly the whole world buys from me.

  Alexander Volchek

• 18:27

  For example, you say your growth drivers are the region plus PR, and you know you need to do PR in this neighborhood because your restaurant is in this neighborhood.

  Alexander Volchekcauserecommendation

• 21:53

  But if we don't raise that money, we won't be able to put a million dollars into advertising because we don't have it; we're currently making a hundred thousand in revenue.

  Alexander Volchekcausecomparison

• 22:14

  Others will say, “That's completely normal. We always do that.”

  Alexander Volchek

• 23:57

  Or our growth driver is regularly hiring forty salespeople every month, with each salesperson bringing us money.

  Alexander Volchek

• 25:58

  We don't check referrals with technical tools; we simply ask, “Please tell us, did anyone recommend us to you?” It's enough for someone to answer, “Yes, an acquaintance once told me about you,” or “A relative told me,” or “A woman on the street told me”…

  Alexander Volchekrecommendation

• 26:21

  Or you say, “For me, a measurable PR indicator is that when we survey ten thousand people on the street in any city, nine thousand of them say they know our brand.”

  Alexander Volchekdefinition