Lesson№2

Business and strategy

Participant case discussion · ≈ 1 hr 53 min · 2024 · block 1–10

Participant Case Discussions: Connecting Business Goals with Personal Goals. Strategy

The relationship between personal goals, business goals, and partners' goals. Strategy and the next step, explored through participants' questions.

Who it is forBusiness ownerBusiness partner

Lesson entitiesEntities and depth are based on semantic annotation of the meeting

Personal goalMain topic StrategyMain topic Business goalMain topic GoalsMain question PartnershipMain question ProfitSubstantial discussion Ownership stakes and shareholdersSubstantial discussion TimeSubstantial discussion Revenue and turnoverPartly explored ManagerPartly explored

Meeting recording · ≈ 1 hr 53 min4 options

How to get this recording

Prices are those published on the program page.

What the lesson explores

Select a topic to see every lesson in which it appears

ConceptPersonal goalappears in 2 lessons →ConceptBusiness goalappears in 6 lessons →ConceptPartnershipappears in 9 lessons →ConceptStrategyappears in 13 lessons →ConceptGoalsappears in 16 lessons →ConceptProfitappears in 3 lessons →ConceptOwnership stakes and shareholdersappears in 2 lessons →ConceptTimeappears in 20 lessons →

Does this sound like your situation?

This is for you when…

You and your partners are talking about the same business but want different things from it.
You have numbers and plans, but your own goal remains unclear.
Questions about the company's development keep coming back to personal expectations.

Why watch

What will become clearer

How to distinguish the business's goal, your personal goal within it, and the broader direction of your life.
Why you need to hear your partners' goals rather than assume they are the same as yours.
How to look at metrics over time, beyond the current plan.

From watching to applying

What to do after the lesson

Try stating separately what you want from this business and what the business itself is aiming for.

Look at what your partners actually say about this.

Compare the goal with what happened at the company in earlier periods.

A question about your own situation

What exactly needs to be aligned: personal goals, the partnership, or the business's direction?

The questions and actions after watching were suggested by the catalog’s editors. They are neither quotations nor the author’s original assignments.

An important distinction

A meaning to preserve

The author is not proposing that life be permanently divided into separate compartments. The point is to distinguish these aspects and see how they connect in specific cases.

Check your expectations before choosing

What you should know

Not a ready-made partnership agreement or an individual assessment of your business.

Follow the connections

What it connects with

Editorial connections between ideas: where to turn for another perspective. These are not required prerequisites.

Lesson№4Business Strategy, Principles, and GoalsExamine the business's goal, principles, and strategy in greater detail.Lesson№45Partnership: A Decision-Making SystemContinue exploring partnership terms and the decision-making system.

Open materials

From the Knowledge Base

Videos selected by the editors to accompany the lesson. Available under Knowledge Base rules, separately from V100 access.

Video · Russian audio · Personal development · Dec 6, 2023Your Main Goal in Business - How to Define and Scale UpWhy this is here · A clear business goal and a check: do the strategy and daily tasks lead toward it?

Video · Russian audio · Personal development · Jan 1, 2025How to Set Goals So You Can Achieve Them: A Strategic Approach to LifeWhy this is here · Long-term goals and the connection between current tasks and life as a whole, not just business.

Video · Russian audio · Personal development · Nov 29, 2023How to Run a Business to Avoid Conflicts — and Why?Why this is here · Partners’ expectations of one another as a main source of conflict, including “profit or growth.”

A route, not an isolated fragment

Which bundles include the lesson

Lesson bundle · Business and strategyStep 1 of 10 · stage “Personal goals and business”

Business: Goals, Principles, Strategy, and Scaling

First distinguish what you want, what the business needs, and what matters to your partners.

A question for yourself: Which goals am I mixing together right now?

№2 №4 №5 №6 №9 №17 №19 №27 №37 №41 Full bundle →

Lesson bundle · PartnershipStep 1 of 5 · stage “Aligning goals”

Partnership and the Decision-Making System

Examine personal goals and the goal of a shared business.

A question for yourself: What does each party want from this business?

№2 №32 №36 №45 №26 Full bundle →

Before choosing

Answers to important questions

Do I need to complete the entire program?

To get acquainted, choose a task and start with the suggested recording. Related lessons are recommendations for deeper study, not access requirements.

Is there feedback from the author?

These pages contain recordings of meetings. Discussions in the original group do not imply personal guidance for a new buyer. Feedback is not promised.

What does access include, and how do I buy it?

A bundle is a new proposal combining existing lessons. Bundle prices, purchase methods, and access periods have not yet been set. Recordings are currently sold in blocks of 10 lessons or as a complete cycle.

What if I have already purchased some lessons?

Sign in: lessons you already have access to are marked on the program pages. The team confirms pricing terms for additions to previously purchased access.

Are these short educational videos?

No. These are full recordings of meetings, including live case discussions and participants’ questions. The stated duration is approximate and based on the meeting recording.