Lesson№27

Marketing and sales

Meeting · ≈ 2 hr 6 min · 2025 · block 21–30

Business Thinking: Seeing the Substance, Risks, and Decisions

Business thinking through your own practice and lived experience. Perceiving connections, risks, and the consequences of decisions.

Who it is forEntrepreneurMarketing or sales managerProfessional growing into management

Lesson entitiesEntities and depth are based on semantic annotation of the meeting

Business thinkingMain topic Decision-makingMain topic RisksMain topic SalesSubstantial discussion MarketingSubstantial discussion ProductSubstantial discussion CustomersSubstantial discussion MoneySubstantial discussion StrategySubstantial discussion EducationSubstantial discussion

Meeting recording · ≈ 2 hr 6 min5 options

How to get this recording

Prices are those published on the program page.

What the lesson explores

Select a topic to see every lesson in which it appears

ConceptBusiness thinkingonly in this lesson ConceptPracticeonly in this lesson ConceptProduct and risksonly in this lesson Practice · emphasisDecision-makingappears in 9 lessons →ConceptRisksonly in this lesson ConceptSalesappears in 4 lessons →ConceptMarketingappears in 2 lessons →ConceptProductappears in 3 lessons →

Does this sound like your situation?

This is for you when…

You know individual tools, but your overall picture of the business remains fragmented.
A new product is considered separately from quality, sales, and risks.
You have extensive theoretical knowledge but little understanding within your own decisions.

Why watch

What will become clearer

What the author connects with the development of business thinking and real practice.
How the discussion addresses the product, launch, quality, and commercial decisions.
Why professional results are considered more broadly than the immediate result of a single business.

From watching to applying

What to do after the lesson

Choose one decision you face in your work.

Examine which parts of the business it affects.

Look at your own experience of this situation: what you have lived through and what you know only in theory.

A question about your own situation

What in my understanding of business is grounded in my own lived experience?

The questions and actions after watching were suggested by the catalog’s editors. They are neither quotations nor the author’s original assignments.

An important distinction

A meaning to preserve

In the author's formulation, practice is your own personal lived experience. Business thinking is not promised as a set of models you can acquire without participating in real circumstances.

Check your expectations before choosing

What you should know

Not a ready-made business model or a guarantee of the right decision in every situation.

Follow the connections

What it connects with

Editorial connections between ideas: where to turn for another perspective. These are not required prerequisites.

Lesson№39Illusions in Business: Making the Right DecisionContinue exploring illusions in how you perceive business.Lesson№41The Goal, Strategy, and Areas of Business and Professional Work, Including AIExamine the need to understand different parts of a company.

Open materials

From the Knowledge Base

Videos selected by the editors to accompany the lesson. Available under Knowledge Base rules, separately from V100 access.

Video · Russian audio · Personal development · Feb 28, 20247 directions for scaling a business. What every manager should knowWhy this is here · Seven areas of business a leader needs to understand — the breadth of business thinking.

Video · Russian audio · Personal development · May 29, 2024"The Whole World Buys from Me": How to Find Growth Points in Business and Focus on the Right OnesWhy this is here · Finding growth opportunities based on a business goal; examples from education companies.

Video · Russian audio · Personal development · Aug 28, 2024What Do People Forget When They Start a Business? 6 Points of Focus for EntrepreneursWhy this is here · Mistakes when starting a new business: the niche, timing, team, and the entrepreneur themselves.

A route, not an isolated fragment

Which bundles include the lesson

Lesson bundle · Business and strategyStep 8 of 10 · stage “Business thinking”

Business: Goals, Principles, Strategy, and Scaling

Connect what you have examined with your own practice and risks.

A question for yourself: What do I know through lived experience, beyond theory?

№2 №4 №5 №6 №9 №17 №19 №27 №37 №41 Full bundle →

Lesson bundle · Marketing and salesStep 1 of 7 · stage “Business thinking”

Marketing and Sales in Business

Examine the product and commercial decisions together with practice, quality, and risks.

A question for yourself: Which aspects of the business does my product affect?

№27 №15 №9 №5 №19 №39 №31 Full bundle →

Lesson bundle · Reality and decisionsStep 3 of 6 · stage “Practice”

Perceiving Reality and Making Decisions

Connect your understanding of business with your own lived experience.

A question for yourself: What, beyond theory, supports my view?

№11 №20 №27 №34 №39 №42 Full bundle →

Before choosing

Answers to important questions

Do I need to complete the entire program?

To get acquainted, choose a task and start with the suggested recording. Related lessons are recommendations for deeper study, not access requirements.

Is there feedback from the author?

These pages contain recordings of meetings. Discussions in the original group do not imply personal guidance for a new buyer. Feedback is not promised.

What does access include, and how do I buy it?

A bundle is a new proposal combining existing lessons. Bundle prices, purchase methods, and access periods have not yet been set. Recordings are currently sold in blocks of 10 lessons or as a complete cycle.

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Are these short educational videos?

No. These are full recordings of meetings, including live case discussions and participants’ questions. The stated duration is approximate and based on the meeting recording.