Lesson№39

Decisions and uncertainty

Meeting · ≈ 1 hr 52 min · 2025 · block 31–40

Illusions in Business: Making the Right Decision

Illusions in business and decision-making. How a person perceives the product, the customer, and their own reasoning about what is happening.

Who it is forEntrepreneurProduct managerMarketing or sales manager

Lesson entitiesEntities and depth are based on semantic annotation of the meeting

IllusionsMain topic Decision-makingMain topic ProductSubstantial discussion CustomersSubstantial discussion A state of not knowingSubstantial discussion PerceptionSubstantial discussion FearSubstantial discussion Health and the bodySubstantial discussion LoveSubstantial discussion TimeSubstantial discussion

Meeting recording · ≈ 1 hr 52 min4 options

How to get this recording

Prices are those published on the program page.

What the lesson explores

Select a topic to see every lesson in which it appears

ConceptIllusionsonly in this lesson PracticeThe ability to hearappears in 3 lessons →Practice · emphasisDecision-makingappears in 9 lessons →ConceptProductappears in 3 lessons →RoleCustomersappears in 4 lessons →Concept · emphasisA state of not knowingappears in 11 lessons →ConceptPerceptionappears in 10 lessons →StateFearappears in 3 lessons →

Does this sound like your situation?

This is for you when…

You are certain about how the business works, although you rely on a few familiar examples.
A different explanation of the situation immediately meets resistance.
Questions about the product and customers become mixed with your own ideas and states.

Why watch

What will become clearer

How the author uses business examples to confront the limits of familiar perception.
Why an explanation of what is happening is not identical to everything that is happening.
How hearing another person connects to examining your own illusions.

From watching to applying

What to do after the lesson

Choose one statement about your business that seems obvious to you.

Look at what this certainty is based on.

Examine another explanation without requiring yourself to accept it as correct immediately.

A question about your own situation

What do I actually see here, and what do I fill in with my explanation?

The questions and actions after watching were suggested by the catalog’s editors. They are neither quotations nor the author’s original assignments.

An important distinction

A meaning to preserve

“Illusions” is not replaced with the neutral word “mistakes” or reduced to fact-checking. The discussion also examines your own perception, hearing, and explanations of events.

Check your expectations before choosing

What you should know

Not a way to distinguish truth from error with certainty. The recording also includes digressions into the author's worldview.

Follow the connections

What it connects with

Editorial connections between ideas: where to turn for another perspective. These are not required prerequisites.

Lesson№27Business Thinking: Seeing the Substance, Risks, and DecisionsReturn to practice and the development of business thinking.Lesson№42A Real Understanding of Reality: Goals in Life, Business, and Professional WorkContinue exploring reality and your idea of yourself.

Open materials

From the Knowledge Base

Videos selected by the editors to accompany the lesson. Available under Knowledge Base rules, separately from V100 access.

Video · Russian audio · Personal development · Dec 18, 2024How to Calmly Accept the Truth: The Key to Scaling Your PersonalityWhy this is here · Why people avoid those who tell the truth, and how to make your own decisions while hearing others.

Video · Russian audio · Personal development · Mar 25, 2026What is really behind a person's fear in life.Why this is here · The myth of fear as a driver of success and invented explanations for other people’s achievements.

Video · Russian audio · Personal development · Jan 8, 2025How to Make Decisions from Confidence and Strength in Any SituationWhy this is here · A state of observation as a basis for sound decisions in your own life.

A route, not an isolated fragment

Which bundles include the lesson

Lesson bundle · Marketing and salesStep 6 of 7 · stage “Illusions in business”

Marketing and Sales in Business

Examine the limits of familiar explanations of customers and the market.

A question for yourself: Which assumption has become obvious to me?

№27 №15 №9 №5 №19 №39 №31 Full bundle →

Lesson bundle · Reality and decisionsStep 5 of 6 · stage “Illusions”

Perceiving Reality and Making Decisions

Examine the limits of a familiar explanation.

A question for yourself: Can I hear another point of view?

№11 №20 №27 №34 №39 №42 Full bundle →

Before choosing

Answers to important questions

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Are these short educational videos?

No. These are full recordings of meetings, including live case discussions and participants’ questions. The stated duration is approximate and based on the meeting recording.