BeSolidAlexander Volchek
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Access to V100
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Access to V100
Lesson№15
Marketing and sales
Meeting · ≈ 2 hr 7 min · 2024 · block 11–20

Connecting the Goal, Strategy, and Everyday Tasks in Business

The business's goal, strategy, and everyday tasks. Whether a specific action corresponds to where the business is heading.

Who it is forBusiness ownerMarketing managerProject manager
Meeting recording · ≈ 2 hr 7 min4 options
How to get this recording
Prices are those published on the program page.

What the lesson explores

Select a topic to see every lesson in which it appears
Does this sound like your situation?

This is for you when…

  1. A new action seems necessary because other people do it.
  2. The owner's personal wish is taken as a necessity for the company.
  3. When choosing a promotion or a new product, you lose sight of the overall strategy.
Why watch

What will become clearer

  1. How the same initiative may fit one business and not another.
  2. Why a decision about a menu or promotion begins before the choice of tool itself.
  3. How to account for a longer-term direction, beyond today's task.
From watching to applying

What to do after the lesson

01
Take an initiative you are planning to launch.
02
Compare it with the goal, strategy, and principles of that particular business.
03
Look at where the decision is driven by your personal preference and where it follows from how the work is organized.
A question about your own situation

Does this task fit the strategy, or do I simply want to do it?

The questions and actions after watching were suggested by the catalog’s editors. They are neither quotations nor the author’s original assignments.

An important distinction

A meaning to preserve

Rejecting a particular tool in one example does not turn into a ban for everyone. What matters is how the task relates to this business's goal.

Check your expectations before choosing

What you should know

Not a guide to running social media or a ready-made marketing plan.

Follow the connections

What it connects with

Editorial connections between ideas: where to turn for another perspective. These are not required prerequisites.

Open materials

From the Knowledge Base

Videos selected by the editors to accompany the lesson. Available under Knowledge Base rules, separately from V100 access.

A route, not an isolated fragment

Which bundles include the lesson

Lesson bundle · Marketing and salesStep 2 of 7 · stage “How a task fits the strategy”
Marketing and Sales in Business

Examine whether a particular promotion or product change is needed.

A question for yourself: Is this a business task, or my desire to use a particular tool?
Lesson bundle · Goals, time, and actionsStep 4 of 7 · stage “Task and strategy”
The Goal, Strategy, Time, and the Next Step

Examine a specific action in your business.

A question for yourself: Does it fit the strategy?
Before choosing

Answers to important questions

Do I need to complete the entire program?

To get acquainted, choose a task and start with the suggested recording. Related lessons are recommendations for deeper study, not access requirements.

Is there feedback from the author?

These pages contain recordings of meetings. Discussions in the original group do not imply personal guidance for a new buyer. Feedback is not promised.

What does access include, and how do I buy it?

A bundle is a new proposal combining existing lessons. Bundle prices, purchase methods, and access periods have not yet been set. Recordings are currently sold in blocks of 10 lessons or as a complete cycle.

What if I have already purchased some lessons?

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Are these short educational videos?

No. These are full recordings of meetings, including live case discussions and participants’ questions. The stated duration is approximate and based on the meeting recording.

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