Lesson№9
Team and management
Meeting · ≈ 1 hr 45 min · 2024 · block 1–10

Company and Team Structure

Areas of a company's work, roles, responsibility, management, and oversight. Team structure explored through marketing.

Who it is forBusiness ownerManagerMarketing manager
Meeting recording · ≈ 1 hr 45 min5 options
How to get this recording
Prices are those published on the program page.

What the lesson explores

Select a topic to see every lesson in which it appears
Does this sound like your situation?

This is for you when…

  1. You want to hire one person to take responsibility for an entire area at once.
  2. Job titles exist, but actual authority overlaps.
  3. It is unclear how to establish a structure without a large staff.
Why watch

What will become clearer

  1. How to examine structure through the example of different areas of marketing.
  2. How the author's model distinguishes the person responsible, the manager, and the overseeing lead.
  3. How to distribute areas of work among the people you have, without creating a separate position for each one.
From watching to applying

What to do after the lesson

01
Choose one area of work and examine what it consists of.
02
Clarify who is responsible for the work, who manages it, and who oversees it.
03
Look at where people within the company understand this differently.
A question about your own situation

Do the people involved share the same understanding of who makes which decisions here?

The questions and actions after watching were suggested by the catalog’s editors. They are neither quotations nor the author’s original assignments.

An important distinction

A meaning to preserve

Structure is not the same as a staffing plan. One person may cover several areas; roles and reporting relationships need to be examined separately.

Check your expectations before choosing

What you should know

Not a universal organizational chart or instructions on how many directors your company needs.

Follow the connections

What it connects with

Editorial connections between ideas: where to turn for another perspective. These are not required prerequisites.

Open materials

From the Knowledge Base

Videos selected by the editors to accompany the lesson. Available under Knowledge Base rules, separately from V100 access.

A route, not an isolated fragment

Which bundles include the lesson

Lesson bundle · Business and strategyStep 5 of 10 · stage “Company structure”
Business: Goals, Principles, Strategy, and Scaling

Distinguish areas of work, responsibility, management, and oversight.

A question for yourself: How do roles and authority actually work?
Lesson bundle · Team and managementStep 2 of 6 · stage “Structure”
Team: Structure, Motivation, and Management

Distinguish areas of work and the roles within them.

A question for yourself: Who is responsible, who manages, and who oversees?
Lesson bundle · Marketing and salesStep 3 of 7 · stage “Marketing structure”
Marketing and Sales in Business

Look at the areas that make up marketing.

A question for yourself: How are the work and decisions distributed?
Before choosing

Answers to important questions

Do I need to complete the entire program?

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Are these short educational videos?

No. These are full recordings of meetings, including live case discussions and participants’ questions. The stated duration is approximate and based on the meeting recording.

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